fractionalcmo.academyGuides and playbooks for marketers on the way to CMO.https://fractionalcmo.academy/en-auFractional or full time CMO: what buyers weigh, and which path suits youhttps://fractionalcmo.academy/guides/fractional-or-full-time-cmo/https://fractionalcmo.academy/guides/fractional-or-full-time-cmo/How buyers weigh a fractional CMO against a full time hire, with Sydney salary and fee figures, and how to choose the path that suits you.Fri, 30 Oct 2026 00:00:00 GMTShiju ThomasThe 12 questions buyers ask a fractional CMO, and how to answer themhttps://fractionalcmo.academy/playbooks/12-questions-buyers-ask-a-fractional-cmo/https://fractionalcmo.academy/playbooks/12-questions-buyers-ask-a-fractional-cmo/The twelve questions buyers ask a fractional CMO, what each one tests, what a good answer contains, and how to score your own answers.Fri, 30 Oct 2026 00:00:00 GMTShiju ThomasYour first 90 days as a CMO: a 30/60/90 day operating sequencehttps://fractionalcmo.academy/playbooks/first-90-days-as-a-cmo/https://fractionalcmo.academy/playbooks/first-90-days-as-a-cmo/A gate by gate 30/60/90 day sequence for a new CMO, with the outputs a founder should be able to point at on day ninety one.Fri, 30 Oct 2026 00:00:00 GMTShiju ThomasCan you press the buttons? The question buyers ask every CMOhttps://fractionalcmo.academy/guides/can-you-press-the-buttons/https://fractionalcmo.academy/guides/can-you-press-the-buttons/Buyers ask every fractional CMO whether they can press the buttons. Learn what strategy and execution mean, and how to answer in the first call.Fri, 30 Oct 2026 00:00:00 GMTShiju ThomasIs the company ready for you? A checklist to run before you accept a CMO rolehttps://fractionalcmo.academy/playbooks/is-the-company-ready-for-a-cmo/https://fractionalcmo.academy/playbooks/is-the-company-ready-for-a-cmo/Eight checks to run before you accept a CMO role, and how to read the score, so you take seats you can succeed in and decline the rest.Fri, 30 Oct 2026 00:00:00 GMTShiju Thomas