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Library

Every guide and playbook so far, newest first. Choose a format to narrow the list.

Brass balance scales with coins in one pan and a rolled paper plan in the other, the beam level.

Guide

Fractional or full time CMO: what buyers weigh, and which path suits you

4 min read

Six black chess pawns in a row, the fourth replaced by a brass knight.

Playbook

The 12 questions buyers ask a fractional CMO, and how to answer them

5 min read

Three paper calendars pinned in a row, each marked with more ink ticks than the last, joined by a red thread.

Playbook

Your first 90 days as a CMO: a 30/60/90 day operating sequence

6 min read

A black console with three brass push buttons, the middle one pressed in, beside a rolled plan.

Guide

Can you press the buttons? The question buyers ask every CMO

4 min read

A small sapling in a red pot beside a closed brass pocket watch.

Playbook

Is the company ready for you? A checklist to run before you accept a CMO role

4 min read